PM-Insider Newsletter

During this workshop, we will delve into the significance of stakeholder management in project success. It is crucial to recognize that all projects are ultimately carried out for people. Understanding their goals, interests, emotions, and conflicts at an early stage can greatly impact the project’s outcomes. After all, it is the “who” that defines the deliverables and outcomes of projects, and it is also the “who” that sponsors and funds the project work. This emphasizes the importance of effective stakeholder management as a vital first step in any project.

To facilitate a comprehensive understanding of stakeholder management, we have designed two engaging activities for the workshop:

• Identify and analyze stakeholders on a sample project: In this activity, we will provide a sample project scenario and guide participants through the process of identifying and analyzing stakeholders. Participants will learn techniques for stakeholder identification, such as stakeholder mapping or creating stakeholder profiles. By recognizing the various individuals and groups involved in the project, participants will gain insights into their roles, expectations, and potential impact on the project’s success.
• Plan engagement with key stakeholders: Building upon the stakeholder analysis, this activity will focus on planning effective engagement strategies with the identified key stakeholders. Participants will explore different approaches to engage stakeholders based on their specific needs, preferences, and influence on the project. They will learn how to tailor communication channels, frequency, and content to ensure meaningful and productive interactions. This activity aims to equip participants with practical tools and techniques to foster positive stakeholder relationships and facilitate project success.

Throughout the workshop, we will emphasize the importance of empathy, active listening, and open communication when engaging with stakeholders. By understanding their perspectives, concerns, and aspirations, participants will be better equipped to align project objectives with stakeholder expectations, manage conflicts, and cultivate productive collaborations.

The workshop seeks to provide participants with a solid foundation in stakeholder management, enabling them to effectively navigate the complex dynamics of project environments. By applying the knowledge gained and utilizing the provided tools, participants will be equipped to create stakeholder engagement plans that foster project success and stakeholder satisfaction.