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PfMS 2025 Q&A: Question 5

(Future): Where do you think the role of portfolio manager is going? Is the role growing or shrinking.

Synthesized by Te Wu. Specific contributors include:

    • Cédric Kahl
    • Cristina Niculescu
    • David Vincenti
    • Kris Sprague
    • Todd Generotzke
    • Anonymous

The portfolio management function is undergoing a significant transformation—expanding in scope, deepening in strategic relevance, and adapting to a rapidly changing business landscape. Once seen primarily as a gatekeeping role focused on governance and oversight, today’s portfolio managers are increasingly expected to act as strategic advisors and organizational change agents. Their mandate is evolving from tracking project execution to aligning initiatives with business outcomes, orchestrating adaptive planning, and driving enterprise-wide agility.

Several key factors are fueling this evolution. First, the exponential growth in data availability and the emergence of powerful analytical tools have elevated the importance of data literacy in decision-making. As untrained leaders begin to deploy these tools without sufficient interpretive skill, portfolio managers are uniquely positioned to bridge the gap—translating raw data into actionable insights that guide resource allocation, risk management, and strategic prioritization.

Second, technology improvements, especially in artificial intelligence, have greatly eased the adoption of portfolio management through incorporation of unstructure data, speeding up the process of analyses, and creating timely dashboards of essential metrics.

Third, the rising complexity of the business environment—driven by economic volatility, geopolitical risks, and technological disruption—demands a more sophisticated approach to portfolio risk management. Portfolio managers must now operate with a deep understanding of both internal dynamics and external forces, using real-time data to anticipate shifts and recalibrate priorities accordingly.

Fourth, and perhaps most critically, the role is gaining prominence in capital-intensive and resource-constrained industries. As organizations seek to do more with less, the ability of portfolio managers to leverage AI and automation to enable faster, higher-quality decisions becomes a competitive differentiator. However, the success of these AI-driven capabilities depends fundamentally on data quality and governance—areas where portfolio managers must play a central role.

Looking back, the trajectory of project, program, and portfolio management has mirrored broader shifts in enterprise maturity. Where project management once struggled for recognition outside traditional engineering sectors, it is now a cornerstone of strategic execution across industries. Organizations that undervalue disciplined portfolio management often find themselves lagging behind more agile, strategically aligned competitors.

In sum, the portfolio manager’s role is not merely growing—it is being redefined. The most forward-looking organizations will be those that empower their portfolio leaders with the tools, training, and trust to shape the future of strategic execution.

Contribution by: Cédric Kahl

Given the growing pressure to achieve more with fewer resources, the role of the portfolio manager is in my opinion not shrinking but rather growing. To remain impactful, portfolio managers must increasingly leverage AI capabilities to drive better, faster (more agile), and more strategic decisions. A critical enabler of this evolution is ensuring data quality and integrity, which forms the foundation for effective data/AI-driven portfolio insights.

 

Contribution by: Cristina Niculescu

As mentioned above, it is reinventing. The role is shifting from gatekeeper to strategic advisor—aligning objectives with business outcomes, enabling adaptive planning, and acting as a change orchestrator

 

Contribution by: David Vincenti

Growing. As more data and better, faster tools become available, the ability to interpret will be only more important; I expect this will emerge as leaders untrained in their use apply the tools without the skills. This has happened before!

 

Contribution by: Kris Sprague

The role of a portfolio manager is evolving rapidly, driven by technological advancements. Implications for Portfolio Managers:

  • Shift from traditional to data-driven decision-making: Portfolio managers need to embrace technology and data analytics to stay competitive.
  • Increased complexity in managing risks: Adapting to evolving market dynamics, economic uncertainty, and geopolitical events requires sophisticated risk management techniques.
  • Necessity of continuous learning and skill development: Portfolio managers need to stay updated with industry trends and technological advancements.

 

Contribution by: Todd Generotzke

In reference to my previous answer, I feel that the role of the portfolio manager is set to grow.  The value of project/program/portfolio management has continued to grow and evolve during my career.  I began work in the automotive industry in the 90s and at that time, project management was not understood in other industries.  I have continually seen project management followed by program and now portfolio management grow in value to companies.  On the flip side, I have seen organizations attempt to cut project management only to see competitors improve their position by executing their projects better due to the way they valued project management.

I believe that the difference between good and great companies is how the manage their PMO and their strategic project portfolio.

 

Contribution by: Anonymous

The role is growing in complexity and influence, especially in capital-intensive sectors.

PMO Advisory: PMO Advisory is a management consulting firm specializing in strategic business execution - helping organizations bring ideas to life. We specialize in project, program, and portfolio management, PMOs, business transformation, process improvement and sustainable business innovation.